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Real Men Wear Belted Sweaters

Well, that must have been the case in 1971. How else to explain the hot blond hanging off this man's arm? Oh, how I wish I had known about these scans when I was putting together my Sexy Advertising Studs of the 70s posts a while back!

Apparently it took the knitting pattern company Columbia Minerva hundreds of years to finally catch on to what Robin Hood already knew: the men + a crocheted/knitted sweater + a crocheted/knitted belt = hotness. 
As if it couldn't get worse, some of these guys were forced to also wear hats. I think they should have issued a carpenter's pattern...you know, a knitted belt with pockets for carpentry tools. If I were a carpenter and you were a lady...

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